What is Co-Design?
Co-Design is sometimes called ‘Co-Creation’ and is where everyone who is impacted by the design of your product or service is brought together to design. This includes service or product business owners, end users and all stakeholders. Strictly speaking co-design is a ‘plan of action’ for the strategy for the process, whereas co-creation is the actual ‘doing/designing’ part.
Contrary to our main beliefs, everyone is a designer when you ‘co-design’. You might not know photoshop or a string of code – you don’t have to, you leave that to the experts, after all that’s why you hire us. What you and your end-users have is more valuable than money can buy, it’s the deep insight, knowledge and understanding of what you expect your website, product or service to do when it’s designed properly. The combination of collaborating together to create a great user experience, coupled with a favourable mindset that you ‘are the expert of your experiences’ – can be extremely empowering and will deliver great user-friendly design results.
If you’re interested in co-designing your next project, please get in touch by email.