“You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction”.
Alvin Toffler (a futurist).
What Toffler describes here sounds like plain common sense, but it’s surprising how little common sense prevails when it comes to the basics of navigating the web. Good UX is good sense.
As a UX Designer, my job is to delve deep into client needs and more importantly to the end user needs. It involves looking at a problem from all angles, involving all invested in the project outcomes. When addressing a problem, the audience, the stakeholders and the over all constraints of the project are looked at in detail.
Throughout the design process which entails; Strategy, Research, Analysis, Design and Development, there are several iterations of feedback undertaken throughout all stages of the process. Primarily, the most important aspect that underpins all of the above is consistent communication and correspondence throughout the project between you the client, your stakeholders, end-users and your designer.
Content may be king in the world of web surfers, but communication is king in the world of a successful UX strategy.